30-Day Daily Email Course

Stop Counting Calories.
Start Eating Real Food.

The step-by-step system to break your addiction to ultra-processed foods, reset your palate, and reclaim your health—one day at a time.

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Includes daily lessons, video guides, and actionable worksheets.

Dear Frustrated Eater,

You are doing everything "right," but it feels wrong.

You buy the foods labeled "healthy," "low-fat," or "protein-packed." You try to track your macros. You follow the latest diet trends. But you're constantly hungry, craving sweets, or feeling sluggish an hour after lunch.

The problem isn't your willpower.

The problem is that the modern food environment is engineered to make you fail.

Most of what lines the grocery store shelves—even the "healthy" aisles—is Ultra-Processed Food. These are industrial formulations designed to be hyper-palatable, cheap, and impossible to stop eating.

The Ultra-Processed Trap:

  • Empty Calories: They deliver a massive calorie punch without making you feel full or satisfied.
  • Hidden Sugars & Salts: Even "savory" foods are loaded with sugar to hook your palate.
  • Metabolic Confusion: Your body doesn't recognize these products as food, leading to inflammation and energy crashes.

Here is the truth: You don't need another diet. You need to return to real food.

But in today's world, that is easier said than done. You can't just flip a switch. You need a system to navigate the grocery store, social events, and your own cravings.

That is why I built the Minimally Processed Food Challenge.

Introducing

THE MPF CHALLENGE

A 30-Day Guided System to Retrain Your Palate

Daily Guidance

You don't need to read a textbook. Every day for 30 days, you get a concise lesson, a video guide, and a specific "Action Item" delivered straight to your inbox.

Practical Tools

This isn't theory. We use proven frameworks like Dietary Displacement, The CLAW Exercise, and Modular Meal Planning to change behavior without restriction.

Science of Satiety

Stop relying on willpower. Learn how Ultra-Processed Foods hijack your brain and how to use 'Energy Density' to eat more food while consuming fewer calories.

Lifestyle Integration

Healthy eating shouldn't mean staying home. Master the art of 'Food Prep Hacking' and learn the secrets to eating out at your favorite restaurants without guilt.

Change your diet, change your energy, change your life.

Why "Diets" Fail
(And Why This Won't)

Most diets rely on Restriction. They tell you what you can't have. This creates a scarcity mindset, triggers cravings, and eventually leads to a binge.

The MPF Challenge uses Dietary Displacement.

We focus on adding high-quality, minimally processed foods that naturally crowd out the junk. When you fill up on nutrient-dense real food, the desire for ultra-processed filler naturally fades away.

We don't just tell you to "eat better." We teach you how to navigate a world designed to make you eat worse.

Audit, Don't Guess

You can't change what you don't see. We start with a comprehensive Diet Audit to identify the "health halos"—processed foods masquerading as healthy choices in your pantry.

Modular Meal Planning

Stop overcomplicating dinner. Learn the "Modular" system to mix and match proteins, veggies, and starches so you always have a plan, even when you have zero time.

30 Days of Action

Each day delivers a specific lesson and action item. No fluff. Just results.

Phase 1: Awareness & Foundations (Days 1-9)

  • Day 1: Why Minimally Processed? Understanding the impact on satiety and health.
  • Day 2: The Diet Audit. Identifying the "imposters" in your kitchen.
  • Day 4-5: MPF Basics. Defining what real food actually looks like.
  • Day 8-9: Ultra-Processed Foods & Cost. Why cheap food is actually expensive for your health.

Phase 2: Strategy & Tools (Days 10-16)

  • Day 10: Planning and Preparation. Setting up your environment for success.
  • Day 11: The Snack Trap. How to snack without derailing your progress.
  • Day 13: Protein Powder... Is it processed? (And why that might be okay).
  • Day 16: The CLAW Exercise. A powerful tool for analyzing when things go wrong so you don't repeat mistakes.

Phase 3: The Hidden Culprits (Days 17-24)

  • Day 17-18: Energy Density. How to eat MORE food for FEWER calories.
  • Day 19-20: Ah Suga, Sugar. Identifying hidden sugars and finding alternatives.
  • Day 22: Don't be salty... be happy! Managing sodium without losing flavor.
  • Day 23: Sports Drinks. Do you really need them? (Spoiler: Probably not).

Phase 4: Lifestyle Integration (Days 25-30)

  • Day 25: Food Prep Hacking. Shortcuts for busy days.
  • Day 26: Modular Meal Planning. The ultimate system for variety and ease.
  • Day 29: Dietary Displacement. The secret weapon for long-term maintenance.
  • Day 30: Secrets to Eating Out MPF Style. How to enjoy restaurants without guilt.
Dr. Mike Roussell
Your Guide

Hi, I'm Dr. Mike.

I hold a PhD in Nutrition. I've spent 20+ years consulting for NBA athletes, Olympic medalists, and Silicon Valley executives.

I created the Minimally Processed Food Challenge because I saw smart, capable people struggling with their weight and energy—not because they lacked discipline, but because they were fighting a losing battle against the food industry.

You don't need a PhD to eat well. You just need a system that cuts through the noise and makes the healthy choice the easy choice.

Join The Challenge

Start your 30-day journey to better health today.

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Full Challenge Access

Everything you need to reset your diet.

  • 30 Daily Email Lessons
  • Video Guides for Every Lesson
  • Worksheets & Trackers
  • Meal Planning Templates
$47

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Is This Challenge For You?

This IS for you if:

  • ✓ You are confused by conflicting nutrition advice.
  • ✓ You want to eat healthier but hate "dieting."
  • ✓ You often feel sluggish or bloated after meals.
  • ✓ You want a step-by-step plan, not abstract theory.

This is NOT for you if:

  • ✗ You are looking for a magic weight-loss pill.
  • ✗ You want to count every single calorie.
  • ✗ You aren't willing to try new foods.

Frequently Asked Questions

Do I have to cook every meal?

No. We teach you how to handle eating out, snacking, and using "Food Prep Hacking" to minimize time in the kitchen while maximizing nutrition.

Is this a low-carb diet?

Not necessarily. We focus on quality of carbs (minimally processed) rather than cutting them out entirely. You'll learn how to identify which carbs fuel you and which ones drag you down.

Can I do this if I'm busy?

Absolutely. The daily lessons are short (under 5 minutes to read/listen). The goal is to integrate healthy habits into your existing life, not to take it over.

30 Days to a New You

Don't let another month go by feeling tired and unsatisfied.

Start The Challenge