New System

Stop Starting Over
Every Monday.

The step-by-step system that helps busy dads lock in routines that actually move the needle—even with zero spare time.

Start Your 56 Days

A structured 8-week accelerator to design, test, and lock in your habits.

Dear Dad,

You know the cycle. It's painful because you've lived it a dozen times.

You get motivated.

You buy the gear.

You promise yourself "this time is different."

You crush it for 10 days. You feel strong.

Then... life happens.

A sick kid. A late meeting. A bad night of sleep.

You miss one day. Then two.

Suddenly, the gear is gathering dust, and you're back on the couch, exhausted by 8 PM, wondering why you can't just stick to the plan.

The "Starting Over" Trap:

  • You start too big (trying to overhaul everything at once).
  • You rely on motivation (which disappears when you're tired).
  • You have no plan for disruption (so one slip becomes a collapse).

Here is the shift: You don't need more motivation. You need a better system.

You need a way to build habits that fit into the messy, chaotic, sleep-deprived life you actually have—not the perfect life you wish you had.

It's time to stop trying and start building.

Introducing

THE 56-DAY HABIT ACCELERATOR

Design, test, and lock in the routines that define your new identity.

Action From Day 1

No endless theory. All thinking and planning happens in the Pre-Work. When Day 1 hits, you are executing. We focus on minimum viable habits that you can do on your worst days.

The "Power Practices"

Build your own routine or use our proven menu of habits to unlock immediate energy:

  • 7-9 Hours of High-Performance Sleep
  • Reclaim Your Calm (12 mins/day)
  • All-Day Energy (Protein + Veg Strategy)
  • Daily Movement (10k Steps)

From "I'm trying to get healthy" to "I am the standard of strength for my family."

How We Lock It In

Identity First

Most people try to change results first. We change identity first. When you shift from "I want this" to "I am this," behavior follows belief. We build evidence of your new identity every single day.

Start Ridiculously Small

Ambition is the enemy of consistency. We shrink the change until it is impossible to fail. You will build the "showing up muscle" before you ever worry about intensity or performance.

Survive the Slips

Success isn't perfection; it's recovery speed. We pre-plan for your "habit killers" (travel, sick kids, work stress) so you have a contingency plan ready before the chaos hits.

The 8-Week Execution Arc

20-25 minutes per week of education. Daily execution. A system built for speed.

Before You Start Pre-Work: The Launch Pad

All thinking happens here. You will map your habit loop, define your identity statement, and choose your "Keystone Habit" so Day 1 is pure execution.

  • Target: Execute your habit in its minimum viable form (2 minutes or less).
  • The Shift: From "I'll start when conditions are perfect" to "I start now, imperfectly."
  • Key Concept: The 2-Minute Rule.
  • Target: Make 3 specific environment changes to reduce friction.
  • The Shift: Stop relying on willpower. Make the good choice obvious and the bad choice invisible.
  • Key Concept: Environment Design vs. Discipline.
  • Target: Create a habit stack linking new behaviors to existing routines.
  • The Shift: Don't find new time—hijack existing time.
  • Key Concept: "After I [Anchor], I will [New Habit]."
  • Target: Implement a tracking system and conduct your first Weekly Review.
  • The Shift: What gets measured gets managed. What gets visible gets motivation.
  • Key Concept: The "Seinfeld Strategy" (Don't Break the Chain).
  • Target: Create "If-Then" contingency plans for your top 3 habit killers.
  • The Shift: Missing once is an accident. Missing twice is a new habit.
  • Key Concept: The "Never Miss Twice" Rule.
  • Target: Strategically add a second habit or expand the intensity of your keystone.
  • The Shift: One habit is a behavior. Multiple connected habits are a lifestyle.
  • Key Concept: Strategic Expansion (avoiding the "Too Much" trap).
  • Target: Audit what's struggling and adjust the trigger, timing, or environment.
  • The Shift: Struggling habits aren't failures; they are data. Adapt instead of quit.
  • Key Concept: The Habit Audit.
  • Target: Create your 90-Day Maintenance Mode plan.
  • The Shift: From "building" to "being." Identity and behavior have merged.
  • Key Concept: Maintenance Mode.
Dr. Mike Roussell
Your Guide

Hi, I'm Dr. Mike.

I hold a PhD in Nutrition. I've spent 20+ years consulting for NBA athletes, Olympic medalists, and Silicon Valley executives.

But more importantly? I'm a dad of four.

I know what it's like to have your "perfect plan" destroyed by a toddler's tantrum or a work emergency. I built the 56-Day Habit Accelerator because the standard advice—"just wake up earlier," "just try harder"—doesn't work when you have real responsibilities.

This course isn't theory. It's the exact system I use to stay strong, fit, and present for my own family.

Secure Your Spot

The earlier you commit, the more you save. Don't wait to pay more for the same result.

Best Value

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Commit before the rush.

$97

Course Delivery Dec 29th

  • 8-Week Course
  • Lifetime Access
  • Full Bonus Toolkit
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Price Increases After Dec 29

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Before Jan 9th when most quit their resolutions.

$147

Save $50 vs Full Price

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After Jan 9th.

$197

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Is This For You?

This IS for you if:

  • ✓ You start strong but fade by Week 3.
  • ✓ You feel exhausted by 8 PM with nothing left for yourself.
  • ✓ You know what to do but struggle to consistently do it.
  • ✓ You want a system that survives your worst weeks.

This is NOT for you if:

  • ✗ You are looking for a quick-fix pill or powder.
  • ✗ You want to overhaul your entire life overnight (that fails).
  • ✗ You aren't willing to start small (e.g. 2 minutes a day).

The 365-Day "Solid Dad" Guarantee

Join the program. Watch the first four modules. Build your initial toolkit. Try the Habit Accelerator for 56 days. If you don't feel like you are developing real, tangible resilience, email us for a 100% refund. No questions asked.

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Frequently Asked Questions

I really don't have time. Will this work?

Yes. The core philosophy of this course is "Start Ridiculously Small." We focus on 2-minute habits that you can execute even on your busiest days. We don't ask you to find time; we teach you to hijack existing routines.

What if I miss a day?

You probably will. That's why Module 5 is entirely dedicated to "Surviving the Slips." We teach you the "Never Miss Twice" rule and how to recover quickly without the shame spiral.

Do I have to do the 'Power Practices'?

No. The "Power Practices" (Steps, Sleep, Meditation, etc.) are an optional track for guys who want a done-for-you menu. You can use this exact same framework to build any habit you want.

Ready to Build Habits That Actually Stick?

Join dads who are finally making progress—without relying on willpower.

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Pre-order price: $97 (increases after Dec 29)