Online Course

Stop Managing Stress.
Start Mastering It.

Become the dad who stays solid when everything feels like it is falling apart.

A comprehensive, 8-week stress inoculation system designed for dads.

Dear Dad,

You used to be an athlete.

Maybe you played college ball, crushed it on the soccer field, or just had a gym habit you never thought you'd lose. You knew what it felt like to be capable. Strong. "Locked in."

Now?

You're winded walking up the stairs. You haven't trained consistently in months.

You're running on fumes between the 4:47 PM email from your boss and your second shift as the "Dad Uber" at 5:30 PM.

By the time the kids are finally asleep, you have zero energy left to be a husband or a human. So you collapse on the couch, raid the pantry for chips, and numb out until you pass out.

You've tried to fix it:

You downloaded the meditation apps (and used them for exactly three days).
You tried the extreme diets (and crashed by Thursday).
You promised yourself you'd "just push through it" (until you snapped at your wife over something small).

Here is the hard truth nobody tells you: The way most dads handle stress is broken.

Society tells you to "just relax." It tells you to take a bubble bath or "practice gratitude."

That advice works great if you have 20 hours of free time a week. But when you are a dad with a career, a mortgage, and kids who need you, "just relaxing" isn't an option.

You don't need to relax. You need to train.

Introducing

BUILT TO HANDLE IT

A Stress Inoculation Program for Dads

Stress Resilience, Not Reduction

Built to Handle It is not another wellness course. We don't try to eliminate your stress (impossible). We train your nervous system to handle heavier loads without breaking.

Military-Grade Tools

Don't just "manage" stress. Equip yourself with the same protocols used by first responders to stay calm in chaos:

Instant Calm (90-Second Reset)
Stop the Spiral (First Domino System)
Emotional Regulation (Surfing the Urge)
Recovery Speed (The Post-Lapse Walk)

It's time to stop running from the lion and start hunting it.

Why Zebras Don't Get Ulcers
(And You Do)

When a lion chases a zebra, the zebra's stress response kicks in. Heart rate spikes. Energy floods the system. It runs for its life.

But here is the key: Once the zebra escapes, it goes back to grazing. It shakes it off. The stress cycle completes.

You? You never stop running. The email, the traffic, the argument, the bills—your body is stuck in a chronic fight-or-flight response. You never complete the cycle. You just stew in stress hormones.

This is what Robert Sapolsky calls the "Zebra Principle." The biological cost of chronic stress isn't just exhaustion—it's visceral fat, low testosterone, and burnout.

The Biology of Willpower

The biology of stress and the biology of self-control cannot coexist. When stress hormones flood your system, your prefrontal cortex—the logic center—literally goes offline. You don't eat chips because you're weak. You eat them because your brain is in survival mode.

The First Domino System

Everyone has a "first domino"—the one habit that slips before everything else crashes. Whether it's skipping meditation or late-night snacking, we teach you to identify your unique early warning sign and catch the spiral before it starts.

The Curriculum

This is an 8-module video course. Each module is practical, no-fluff, and designed to fit into a busy schedule (30-45 minutes per week).

Phase 1: Conceptualization

Module 1: The Stress Mindset Reset

Why the belief that stress is killing you is actually what kills you.
How to reframe "anxiety" as "preparation."
Connecting with your lost "Athletic Identity."

Module 2: Chronic vs. Acute Stress

The "Zebra Principle": Why you must complete the stress cycle.
How to audit your life for "Controllable" vs. "Uncontrollable" stressors.
The biology of why you can't relax.

Module 3: Stress and Performance

Finding your "Optimal Zone" (The Yerkes-Dodson Law).
How to use graduated exposure to make hard things feel easy.
Why avoiding stress actually makes you weaker.

Phase 2: Skills Acquisition

Module 4: Stress, Willpower, and Your Diet

The Biology of Comfort Food: Why stress makes you eat chips (it's not a character flaw).
Nutritional Audibles: What to do when your meal plan falls apart.
The 30g Threshold: The single most important nutrition rule for stressed dads.

Module 5: Physical Stress for Mental Stress

Why exercise is the best drug available.
Recovery Training: The missing link in your workout routine.
How to get 10,000 steps without "exercising."

Phase 3: Application

Module 7: Your Personal Stress Toolkit

Stop guessing. Build a personalized "If/Then" system for your specific triggers.
Mapping your tools: Prevention, Intervention, and Recovery.
The "Confidence Rating" system to ensure you actually stick to the plan.

Your Guide

Hi, I'm Dr. Mike.

I hold a PhD in Nutrition. I've spent 20+ years consulting for NBA athletes, Olympic medalists, and Silicon Valley executives.

But more importantly? I'm a dad of four.

I know what it's like to have your "perfect plan" destroyed by a toddler's tantrum or a work emergency. I built the "Built to Handle It" system because the standard advice—"just breathe," "just relax"—doesn't work when you have real responsibilities.

This course isn't theory. It's the exact system I use to stay strong, fit, and present for my own family.

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Course Delivery Dec 29th

8-Week Course
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Full Bonus Toolkit

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Are You a "Rebuilder"?

This IS for you if:

✓ You are in your late 30s or 40s.
✓ You used to be athletic, but life got in the way.
✓ You are tired of "starting over" every Monday.
✓ You want a system that respects your time constraints.

This is NOT for you if:

✗ You are looking for a quick-fix pill or powder.
✗ You want someone to tell you to "manifest" stress away.
✗ You aren't willing to do the work.

The 365-Day "Solid Dad" Guarantee

Join the program. Watch the first four modules. Build your initial toolkit. Try the Stress Inoculation System for 56 days. If you don't feel like you are developing real, tangible resilience, email us for a 100% refund. No questions asked.

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Frequently Asked Questions

How much time does this take?

The videos are concise (30-45 mins/week). The "work" is integrated into your life. We don't ask you to find more time; we teach you how to reclaim the energy you're losing to stress.

Is this just meditation?

No. Meditation is one tool we use (we call it "strength training for your brain"), but this is a comprehensive physiological system involving movement, nutrition, sleep, and mindset.

What if I fall behind?

You have lifetime access. This is a self-paced course. But more importantly, Module 8 is dedicated entirely to "Relapse Prevention." We expect you to fall off. We teach you how to get back on.

Ready to Become Unshakeable?

Join dads who are building real resilience—not just managing stress.