Grocery shopping can be overwhelming. There are thousands of products jammed in the shelves all designed by marketing masterminds working to get you to forget what is on your shopping list and buy their stuff.
Each week there are more and more products comings out claiming to be ‘healthy’ because they have added probiotics, fiber, omega-3s, etc. It can be really hard to sift through what is good for you and your diet vs. what is just marketing.
For example, at one of my local grocery stores there is a yogurt (“Super Yogurt” or something like that) that advertises 43mg of the Omega-3 fats EPA & DHA per serving (fish oil in yogurt…yum). This is a perfect example of just marketing. Those 43mg aren’t really going to do too much for you (unless you eat a container of that yogurt per day) but Omega-3s, EPA, and & DHA are food buzz words. What companies will do is put in just enough of a certain ingredient (in this case EPA/DHA) so that they can advertise it on the label and catch people’s attention.
So look out for this stuff.
But….not all of this food engineering is necessarily bad. I have found several different products that have added components of great nutritional (and health) value, in amounts that actually make a difference.
I’ve written previously about two of my favorite low carb foods. Today I wanted to highlight another one that Emily and I have been using lately – Splenda with Fiber. This is a pretty cool product. Basically one packet has a serving of splenda and 1 gram of fiber (as you know I think we all could use more fiber). Many people use splenda in their coffee (like my wife Emily) and I use it on grapefruits. Using the splenda with fiber gives a nice little punch of fiber (with no change in taste or viscosity) to help us meet our daily needs. So when you go grocery shopping this weekend instead of getting regular splenda check out the splenda with fiber.
Let me know if you like it.
P.S. If you want to learn how to quickly and easily navigate the grocery store buying healhty foods and not getting sucked in by marketing traps check out the Grocery Shopping Made Easy DVD put together by my buddy nutritionist Chris Mohr and his wife Kara Mohr (at only $34 it is a steal).